In 2006, a combination of transformation drivers reached a peak at Autogrill Belgium, part of the world’s largest provider of catering services to travellers. In the aftermath of a merger and financial distress, the company embarked on a Business Transformation journey that expanded from Belgium to the Netherlands and France and is still evolving to this day. The process was closely guided by Vlerick Prime Foundation Partner, ViCre, expert in Business Transformation.
We want to share this Business Transformation story because we believe it provides a valuable example and insights into how Business Transformation can be successfully managed in practice. The story triggers critical thinking about major pitfalls and success factors and how the discipline of Business Process Management can play an important role in a holistic approach to building Business Transformation capabilities.
The case is written as a teaching assignment to be used as didactic material in Vlerick Executive Courses.